New Voters Project Research
Youth Voter Turnout in 2008
Studies about the “Millennial Generation”
The millennial generation, or “Generation Y” is typically considered to be this current group of 13-29 year olds.
Studies about Youth Turnout Strategies
There is a sizable and growing body of data that indicates that certain kinds of voter turnout techniques are quite effective at boosting youth voter turnout. A common thread that ties most of the studies together is the effectiveness of personalized, peer-to-peer voter turnout techniques. Young people are more likely to respond to an appeal to register or vote from a fellow young person, and respond most powerfully from a face-to-face encounter.
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